ECITY (Entrepreneurship: Connecting, Inspiring and Teaching Youth) focuses on entrepreneurial, business, and life skills. The ECITY program helps students see the connection between academics and “real life.” Lake County business executives serve as volunteers for ECITY and work one-on-one with students to refine the students’ business plans. During the program, students learn the basics of operating a business, create an original business plan and connect with professionals who offer insight from their business experiences. At the end of the program, students present their plans to a panel of judges, competing for cash prizes that are used to reinvest in their business.